_______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.

Hootsuite Social Marketing Certification Exam Answers 2020

(A) LinkedIn Products and Services Tabs

(B) LinkedIn Featured Products

(C) LinkedIn Groups

(D) LinkedIn Showcase pages


The term “differentiation” refers to the division of the market into sections, or segments, that are definable, available, supportable, profitable, and have the potential to expand. In other words, due to time, expense, and effort constraints, a business will be unable to target the entire market. Market segmentation is one method for identifying a target market. Demographic (population statistics), geographic (location), psychographic (personality or lifestyle), gain (product features), and volume are the five basic types of segmentation (amount purchased).



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