(A) place your CTA right at the beginning
(B) all the options in this list
(C) use the landscape format
(D) include captions and text overlays
(E) make videos longer, so followers can “lean back” to watch
Any action anyone takes on your Facebook Page or one of your posts is referred to as Facebook participation. Likes, comments, and shares are the most common examples, but it may also involve things like checking in to your location or tagging you in a tweet. Facebook participation is important because it will help you meet more people organically. Beyond only opinions, engagement metrics reflect experiences. Facebook considers both clicks to be interaction, not just comments, likes, and shares. Keep in mind that a large Reach will reduce Engagement because more people are required to connect with your message.