(A) Send a formal email explaining your product and asking them to share it with their networks
(B) Tweet each influencer you’d like to attract every day for a minimum of 3 weeks
(C) Wait until your product is successful and the influencers come to you
(D) Start building a relationship by engaging with the content they share
Influencers have developed a reputation for being experts in a specific area on the internet. They’re close to key opinion leaders, but they’ve more built their credibility through their online activities. An influencer is a person who, in marketing terms, induces others to make particular consumer decisions. An influencer has the tools and authenticity to reliably attract a large number of followers and can inspire others to extend their social scope.