A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________.

Hootsuite Social Marketing Certification Exam Answers 2020

(A) ads platform; banner ads

(B) advocate relationship program; brand goals

(C) content strategy; content

(D) messaging interface; key messages

(E) none of these

(F) social media strategy; mission


For the common good, social marketing helps to affect activities that favour individuals and societies. The purpose is to develop successful, productive, equitable, and long-term social change initiatives that are competitively responsive and segmented. The aim of social marketing is to reframe the recommended behaviour change so that the customer realises that the benefits outweigh the effort or cost of change.


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