A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.

(A) Auto-Generated Content

(B) Created Content

(C) Promoted Content

(D) Amplified Content

(E) Curated Content

(F) Verified Content

 

 

The practical gain test examines the benefit gained by the group agreeing to do more (A). You aren’t concerned about whether the group receiving more has contributed anything worthwhile (B). This test allows you to look at just the gain that the extra-giving group gets. A purely functional advantage is not sufficient consideration; a new legal benefit must be promised.

 

Simran

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