A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

Hootsuite Social Marketing Certification Exam Answers 2020

(A) larger monthly calendar; weekly calendar

(B) industry calendar; weekly schedule

(C) weekly calendar; post-by-post spreadsheet

(D) content strategy; hourly schedule

(E) social media strategy; evergreen content list none of these



A social media calendar, such as our Start growing social calendar, will save you time and allow you to monitor and test different strategies to see what your audience responds to the most. As a social media planner, preparing a social calendar months ahead of time and organising posts ahead of time will save you time from searching trending topics and news headlines for ideas every day.


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