A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

Hootsuite Social Marketing Certification Exam Answers 2020

(A) Visually Curated Media

(B) Follower Based Content

(C) User-discovered Media

(D) User-generated content

(E) Audience curated images



The best of these images will be included in a future campaign honouring customers on the channel. Which of the following terms best describes these images: One of the most important advantages of user-generated content is that it provides excellent social evidence. Seeing content from actual consumers improves the brand’s image and puts the promises into context. Customers or audiences are promised such things by brands.


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