A social media policy is intended to:

Hootsuite Social Marketing Certification Exam Answers 2020

(A) mandate the required amount of social media promotion employees must do on the behalf of the company

(B) provide guidelines for appropriate and inappropriate use of social media by company employees

(C) outline what social media strategies and tactics that will be pursued in the coming year

(D) outline the ways in which sales and marketing activities will support social media initiatives in the coming year



A social media policy is a document that spells out how a company and its workers should behave online. Any company that uses social media should have a social media policy in place. Even if your company doesn’t use social media, it’s an important tool. A social media policy’s aim is to establish guidelines for professional actions and to ensure that an employee’s posts do not put the organisation in legal trouble or cause public embarrassment.


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