An example of an “earned” social media tactic:

Hootsuite Social Marketing Certification Exam Answers 2020

(A) generating positive conversations on social around your products or services

(B) sparking word of mouth recommendations from previous customers

(C) forging mutually beneficial influencer relationships

(D) all of the above

(E) encouraging employees to amplify your organization’s social content on their personal social channels.

 

Earned media plays a role in this. Earned media is simply online word of mouth, and it takes the form of ‘viral’ trends, mentions, shares, reposts, ratings, recommendations, and content picked up by third-party sites. Earned media is basically online social networking, and it takes the form of ‘viral’ trends, mentions, shares, reposts, ratings, recommendations, and content picked up by third-party platforms. A combination of high organic search engine rankings and content distributed by the brand is typically one of the most powerful driving forces of earned media.

 

 

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