(A) a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad
(B) clear business objectives, a well defined target audience, multiple ad variations
(C) multiple business objectives, a large audience, multiple ad variations
(D) at least three marketing objectives that need to be supported in order to take advantage of volume pricing
One of the most important facets of your paid social media strategy is this. It’s important to clearly identify the goal of your campaign in order to achieve the desired results. To induce people to take up a content offer? Is it just a matter of general brand awareness? If you answered yes to all of these questions, I recommend that you set one overall target. Make a list of it and focus the whole campaign on doing it.