(A) dedicated fans with whom you should build closer relationships
(B) short terms employees brought on to create a large volume of positive online content about your brand
(C) paid members of the public, recruited and coached on what to say about your company in other online communities
(D) none of the above
A brand advocate is a consumer or employee of a company who promptly shares information about the company with their networks through social media, word of mouth, email, or content for no other reason than their love for the brand. It’s important to note that brand ambassadors aren’t paid to support those brands.