The term “tone of voice” describes the character that your content adopts. The way you communicate with your online audience determines how engaged they are, how trained they become, and how inspired they become to take action. Your brand’s and customers’ values should be encapsulated in your tone of voice. The personality and emotion injected into a company’s communications is referred to as brand speech. It includes everything from the vocabulary and language you use to the personality and picture you want to project through your marketing materials.