Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

(A) a database of advocate’s social media handles and passwords (B) a metrics and Reporting Game Plan (C)a compensation plan for advocates (D) a plan for continued engagement (E) a geographic advocate acquisition strategy People who value your brand and actively help your company by marketing goods and services to new consumers and prospects are known […]

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When running a paid ad on Facebook, which of the following is NOT a placement option.

(A) the Feed (B) Stories (C) in-stream videos (D) Messenger (E) Marketplace (F) the right hand column (G) Facebook Groups   Facebook advertisements are paid messages written in a company’s voice that help them meet the customers that matter most to them. Advertisers create campaigns with clear targets, which are referred to as promotional aims, and they […]

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When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.

(A) Networked (B) Trademarked (C) SEO-friendly (D) Multi-syllabic (E) Backlinked     When using platforms like Google and Perfect, as well as networking apps like Ring true, IBM Links, or Socialtext, social profiles are a description of an individual’s social characteristics that define them on social networking sites like LinkedIn and Facebook. Interests, skills, professional affiliations, […]

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When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

(A) community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support (B) it’s an indication that your community building efforts were not as robust as they could have been (C) you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision (D) […]

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You are taking photos for Instagram, using your phone’s camera, and lighting conditions are not optimal (too bright or too dark). What is the best way to compensate for this, before taking your photo?

(A) Turn HDR off and enable the flash. (B) Turn on the manual focus and adjust the contrast setting. (C) Tap on your subject and adjust the exposure slider onscreen. (D) Enable the 4K feature which will automatically adjust brightness.   Editing apps can brighten a photo that is too dim, but there is little that […]

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Individual Instagram Stories have a limit of 15 seconds for video can content. However, using Instagram’s segments tool, you record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply:

(A) Upload the longer video into the bulk uploader. (B) Add the longer video segment into a branded template. (C) Hold down the record button for the duration of your take. (D) Enable ‘Segments’ under ‘Story Settings’.     You’ll have to cut up videos longer than a minute yourself, which you can do on your […]

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When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

(A) Twitter Demographic Analytics; Facebook Geo-Targets (B) Snapchat Biographies; Twitter Lists (C) Facebook’s Audience Insights; Twitter Analytics (D) Instagram Stories; LinkedIn Demographics (E) Instagram Market Insights; Twitter People Metrics (F) Instagram Post-Locator; Facebook People Manager     At any point of the purchase process, social media plays a critical role in content marketing performance and profitability, helping content marketers […]

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On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.

(A) Auto-Enhance (B) Photo Layers (C) LensFilter (D) Image Boost (E) Map lenses (F) Brandfilters (G) Geofilters   If you’ve been doubtful of Snapchat or confused by its newness, this post will make you change your mind. If you’re a small business owner or a member of a major business’s digital marketing team, this article will […]

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Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

(A) a database of advocate’s social media handles and passwords (B) a metrics and Reporting Game Plan (C)a compensation plan for advocates (D) a plan for continued engagement (E) a geographic advocate acquisition strategy   Set the targets for your update first. To do so, understand how working with activists can help you meet your social […]

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Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?

(A) brand affinity (B) political values (C) influencer connections (D) brand rub (E) number of followers (F) all of these   Brand support is one of the most effective ways to increase brand value, create new tips, close new clients, and attract and hire new workers. Moreover, Weber Driven by factors found that 21 percent of […]

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