Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.

(A) Published (B) Curated (C) Created (D) Amplified (E) Promoted (F) Verified     Generated content is a type of shared content that is created in the form of online articles, images, news articles, social media messages, and other types of content. Marketers who generate content in a particular industry are also content producers. Regularly updated […]

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When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.

(A) re-sharing curated content (B) a flashy production style and highly variable publishing times a variable length and production style (C) self-promotional content (D) a consistent length and production quality     If your company already has a YouTube channel, go to your profile icon and pick YouTube Studio from the third check box screen. This will carry […]

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When running a paid ad on Facebook, which of the following is NOT a placement option.

(A) the Feed (B) Stories (C) in-stream videos (D) Messenger (E) Marketplace (F) the right hand column (G) Facebook Groups       Placements are the areas where the advertisements will be placed. Your advertisements can appear on Facebook, Instagram, Messenger, and Audience Network, based on the goal you choose when creating your project. Ads Manager divides […]

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When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.

(A) ‘Tactic’ (B) ‘Automation Triggers’ (C) ‘Objective’ (D) ‘Mission’ (E) ‘Strategy’     Running on either platform, or both, has a range of benefits. The same ad running on both channels would not show the same results. Instead, you should consider factors such as your priorities, content, and target audience to decide which is better for […]

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To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________.

(A) Your Instagram Insights metrics (B) Your connected business accounts section (C) Trending Instagram hashtags such as #TBT posts (D) The comments section of boosted posts (E) Photos in which your organization has been tagged     Images with your organization’s logo on them help to extend your brand’s visibility and recognition. You will also find […]

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Instagram allows you to include clickable links in the following area(s):

(A) website field (B) custom location and website fields (C) website and bio fields (D) website field, captions, comments, and username field     Link services were commonly used when Instagram first became popular with advertisers, but then their use subsided. They’ve returned with improved design skills and a more friendly user interface. There are a […]

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To place a video ad over YouTube videos, which option would you choose?

(A) A video ad card through Twitter Ads (B) A video campaign through YouTube’s Creator Studio (C) A video campaign through Google Ad Experience (D) A video ad-type through Facebook Ads Manager       YouTube Advertising will help you in reaching out to people who are interested in your services. People come to YouTube for the stuff […]

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You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?

(A) Use the IGBoost feature to put paid advertising spend behind the IGTV video. (B) Send the video via Direct Message to all your followers. (C) Use relevant keywords in ALL caps in the IGTV video description. (D) Enable automatic publishing of a 60-second preview of the video in your feed.   According to Instagram’s announcement, IGTV channels […]

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When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.

(A) Networked (B) Trademarked (C) SEO-friendly (D) Multi-syllabic (E) Backlinked     Like so many organisations using social media, it’s necessary that you refine your profile to get the most out of it. Social media marketing can support you in improving your social media strategy in order to produce more leads and conversions for your company. […]

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Which of these is NOT a part of a Social Media Strategy?

(A) Social Media Audit (B) Budget, Tactics, and Tools (C) Social Media Goals and Objectives (D) Crisis Management Plan (E) Prospecting Strategy for Sales Leads     A social media plan is a list of what you want to achieve with social media and what you expect to obtain. It directs your acts and informs you […]

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