HubSpot SEO Certification Answers

Why is over-optimizing bad?

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(A) You can’t collect any impactful data to inform your next steps (B) Google will be confused and unable to crawl your site (C) You won’t be able to update a page after a certain number of changes (D) It will trigger a penalty in Google

Choose all that apply. What data can you gather about your website from Google Search Console?

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(A) Search impressions (B) Position in SERPs (C) Time spent on a page (D) Clickthrough rate

If you track nothing else for SEO, make sure you track ___.

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(A) Organic traffic (B) Clickthrough rate (C) Conversion rate (D) Impressions

True or False? No matter what SEO tool you use, the metrics will be exactly the same.

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(A) True (B) False

True or False? Domain authority is a ranking factor in Google’s algorithms.

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(A) True (B) False

Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

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(A) Organic traffic, position, impressions, backlinks (B) Organic traffic, clickthrough rate, bounce rate, sales (C) Organic traffic, bounce rate, time spent on page

Why would you want to run competitive analyses of keywords?

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(A) To figure out what keywords your web pages are currently ranking for (B) To determine whether you should be targeting a long tail keyword or a head term (C) To ensure the keywords you’re targeting are aligned with your audience (D) You shouldn’t run competitive analysis of keywords.