Category: Microsoft Bing Certified Professional Exam Answers 2020

A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

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(A) True (B) False     Across the Microsoft Search Network, the Microsoft Advertising platform powers supported listings, or “ads,” for search engine results. Small businesses compete for ad placement in the Microsoft Search Network results as users conduct searches. You just pay if anyone clicks on your ad. It costs less than half as much […]

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Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?

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(A) Status (B) Impressions (C) Click-through rate (D) Delivery     Across the Microsoft Search Network, the Microsoft Advertising platform powers supported listings, or “ads,” for search engine results. Small businesses compete for ad placement in the Microsoft Search Network results as users conduct searches. You just pay if anyone clicks on your ad. Microsoft Advertising Intelligence […]

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What Data From Microsoft Advertising Intelligence Might You Use To Adjust Bids And/Or Bid Adjustments? (Select All That Apply)

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(A) Age (B) Gender (C) Location (D) CTR (E) All of the above   Free account optimization for Microsoft Advertising. Connect your Microsoft Ads accounts, improve your campaigns, and expand your business. Analysis of your account for free. It just takes 60 seconds. It’s compatible with Ios Advertising. You should have the Quality ranking, which gives […]

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Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

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(A) Titles (B) Company​ name (C) Descriptions (D) Targeting (E) Final URL (F) URL paths       The ad title (which can have up to three segments), the show URL, and the ad text are the three main visual elements in Expanded Text Advertising. Ad extensions and Automated Extensions will help you improve your Expanded Text Ad even further. […]

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A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

SimranLeave a Comment on A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

(A) True (B) False       Microsoft was the last of the “big three” search engines (along with Google and Yahoo!) to create its own pay-per-click (PPC) ad delivery system. Until the beginning of 2006, Overture (and later Yahoo!) provided all of the advertisements that appeared on the MSN Search engine. In exchange for showing […]

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Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?

SimranLeave a Comment on Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?

(A) Status (B) Impressions (C) Click-through rate (D) Delivery     Across the Microsoft Search Network, the Microsoft Advertising platform powers supported listings, or “ads,” for search engine results. Small businesses compete for ad placement in the Microsoft Search Network results as users conduct searches. You just pay if anyone clicks on your ad. Microsoft Advertising Intelligence […]

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Investment Per Device (Desktops/Laptops, Tablets And Smartphones) Can Be Controlled By Bid Modifiers Within What Range? (Select 2)

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(A) 900% (B) -1000% (C) 1000% (D) -100%   You can change bids for a particular criterion using bid modifiers without adjusting the targeting of your campaign or ad party. An ad group bid modifier for mobile devices, for example, will not remove impressions from other types of devices, but it will enable you to increase or […]

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Where Can You Review And Update Credit Card Information Within Microsoft Advertising?

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(A) Accounts Tab (B) Payment Methods Tab (C) Campaign Tab (D) Opportunities Tab (E) None of the above       Across the Microsoft Search Network, the Microsoft Advertising platform powers supported listings, or “ads,” for search engine results. Small businesses bid for ad placement in the results that appear as users search on the Microsoft […]

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What Data From Microsoft Advertising Intelligence Might You Use To Adjust Bids And/Or Bid Adjustments? (Select All That Apply)

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(A) Age (B) Gender (C) Location (D) CTR (E) All of the above       An rise or decrease in the percentage of your bids. Bid adjustments allow you to display your ads more frequently or less frequently depending on where, when, and how people search. You can also change your bids based on the […]

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Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

SimranLeave a Comment on Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

(A) Titles (B) Company​ name (C) Descriptions (D) Targeting (E) Final URL (F) URL paths     The ad title (which can have up to three segments), the show URL, and the ad text are the three main visual elements in Expanded Text Advertising. Ad extensions and Automated Extensions will help you improve your Expanded Text Ad even further. It […]

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