How can you create client curiosity on a phone call?

(A) Tell them everything about your agency (B) Talk about case studies listed on your website (C) Ask more questions about their business than talk about yours (D) None of the above     snooping Their neighbours were excited by the construction going on inside their home. b : intellect sparked by a piqued interest Her […]

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What’s an advantage to choosing email as your initial method of contact?

(A) It’s less common, so they grab a prospect’s attention quickly and more easily (B) It can be easily forwarded to key stakeholders who might be a better fit to speak with (C) It’s a more intimate connection (D) None of the above   Build a Google Account and sign up for Gmail. You can sign […]

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Why should your initial contact be personalized?

(A) It takes less time and effort (B) Your prospects are all very similar (C) Each prospect has different challenges and goals (D) None of the above   Personalized communication refers to customising a marketing message to each person using data from a database and distributing it via the various media outlets available today. As a […]

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True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.

(A) True (B) False   The sales funnel is the series of steps that someone must go through in order to become a customer of yours. Let’s take a look at a traditional sales funnel. People at the top of the sales funnel pass by your establishment. The next stage of the funnel is when a […]

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Which of the following is a quality of a LOW priority prospect?

(A) Unclear SEO challenge (B) Mutual connection (C) Medium LCV (D) None of the above     The first phase in the sales process is prospecting, which entails finding potential buyers, also known as prospects. Prospecting’s aim is to build a database of possible customers and then engage with them in a structured manner in the […]

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Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?

(A) The office doesn’t yet offer Invisalign services, but is testing engagement (B) Invisalign isn’t a popular service (C) Since the article is on a 3rd party site, it’s important to the prospect   Braces and other specialty dental therapies for teeth straightening are examples of orthodontic facilities. Braces are not covered by all dental […]

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Why do many businesses create directory listings, Facebook pages, Instagram accounts, etc., instead of improving their websites?

(A) Social media has a high organic reach (B) Those platforms are easier to manage (C) Directories have a high click-through rate (D) None of the above       Local directory listings will cost anywhere from $29 to $499 per year. Some directories offer listings for their sites alone, while others are bundled into plans […]

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Why should offline prospecting be considered in your prospecting strategy?

(A) Your prospects don’t care how they are approached (B) It’s a quick and easy way to meet prospects (C) Going offline guarantees you’ll find high LCV prospects (D) None of the above       Strategic prospecting is a method of assisting sales teams in identifying, qualifying, and prioritising sales opportunities, as well as determining […]

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Why do many businesses create directory listings, Facebook pages, Instagram accounts, etc., instead of improving their websites?

(A) Social media has a high organic reach (B) Those platforms are easier to manage (C) Directories have a high click-through rate (D) None of the above     Local directory listings will cost anywhere from $29 to $499 per year. Some directories offer listings for their sites alone, while others are bundled into plans like […]

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Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?

(A) This website is NOT a potential prospect (B) This website is a potential prospect (C) This website is doomed forever (D) None of the above   Domain Authority (DA) is a Moz-developed search engine ranking score that predicts how likely a website will rank on search engine result pages (SERPs). A Domain Authority score varies […]

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