What is usually the most impactful landing page for an inbound links to link to on a site?

The sitemap The contact page The homepage The page you’d like to improve rankings for       A successful landing page should have a compelling offer and be able to clearly and concisely illustrate why the offer is important. The headline and subheadings on your landing page are critical for promoting the importance of […]

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What authorizes payments for e-businesses and online retailers?

Payment gateway  Authorization code  Merchant account  None of the above       A debit or credit card purchase that has been approved by the bank that issued the customer’s payment card is known as an accepted transaction. The electronic payment process involves approved transactions. It is a form of pending charge or payment hold […]

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The process of acquiring links from other websites to your own is known as:

Link sharing Link building Content marketing Hyperlinks     each of the rings or different bits that make up a chain. something that serves to connect one part or thing to another; a bind or bond: The locket represented a connection to the past. Artificial forms of link building, such as link buying and renting, […]

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If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

The FAQ page for www.reddit.com  Google’s FAQ page Pages about “help” within www.reddit.com  The requested page for re-indexing of www.reddit.com     The Google Toolbar is a search box that sits above the browser’s tab bar and allows you to conduct web searches. Users can access their addresses, saved bookmarks, and site history by signing […]

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Which of the following website design guidelines have been recommended by Google?

Having a clear hierarchy and text links  Every page should be reachable from at least one static text link  If the site map is larger than 100 or so links, you should break the site map into separate pages All of the above     At RubyGarage, the web design process is divided into four […]

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What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

Traffic jacking  Hijacking  Blackjacking Pagejacking       Using another person’s name for improper purposes is usually forbidden. People with well-known names seldom make reservations of their own names. If you’re going by a different name only because “DeLoggi. Using another person’s name for fraudulent purposes is usually forbidden. Also for skilled hackers, this is […]

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Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

True False     Using an HTML meta> tag with the http-equiv parameter set to “refresh” is the easiest way to redirect to another URL. The content attribute determines how long the browser waits before redirecting the user to the new web page. Set this parameter for the content attribute to “0” seconds to redirect […]

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Which of the following statements about Google Sitemap is/ are correct?

Repeated submission of the Sitemap to Google could be penalized You cannot create and submit specialized Sitemaps to Google for Video and Mobile content The Sitemap acceptable to Google follows an XML format  All of the above       A sitemap is a model for your website that assists search engines in finding, crawling, […]

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What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

Red hat techniques Silver hat techniques Grey hat techniques Shady hat techniques       The goal of optimization is to come up with the “best” design possible based on a collection of prioritised requirements or constraints. These include increasing productivity, power, reliability, durability, performance, and utilisation, among other things. The term “optimization” refers to […]

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