On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?

Hootsuite Social Marketing Certification Exam Answers 2020

(A) instant conversion

(B) ‘featured likes’ column

(C) call-to-action button

(D) Like-gating

(E) third party app integration



A Facebook Business Page is a free platform for businesses to promote their brand and create sales on the social media platform. Simply log into your personal Facebook account, select “Construct a Page” from the drop-down menu, and complete the steps to create your business profile. Creating a Facebook Page allows your company to be discovered by the more than 2 billion people who use Facebook—think of it as a web store. It’s easy and free to create a business Page, and it looks fantastic on both desktop and mobile.


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