One benefit to having an employee advocacy program is that social network algorithms generally ____________.

Hootsuite Social Marketing Certification Exam Answers 2020

(A) all of the above

(B) prioritize messages from organizations over those sent by individuals

(C) prioritize messages sent by individuals when they are formally linked to organizations with verified accounts

(D) Boost the SEO rankings of organizations whose employees regularly share their content

(E) none of the above

(F) prioritize messages from individuals over those sent by organizations



Social networking algorithms are a method of sorting posts in a user’s feed based on relevance rather than the time they were published. The probability that a user would actually want to see something determines which content appears first in their stream on social media platforms. An equation is a collection of mathematical rules that describe how a set of data behaves.


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