Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________.

Hootsuite Social Marketing Certification Exam Answers 2020

(A) 140 characters

(B) 280 characters

(C) 50-60 characters

(D) 480 characters


Since the nature of a consumer’s experiences with a brand, business, and other customers differs on the internet, online customer engagement is qualitatively different from offline customer engagement. For example, discussion forums and blogs are places where people can connect and interact in ways that no other offline digital media can match.This process results in a customer’s positive interaction with a business or product, as well as the behaviours associated with various levels of customer engagement.


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