(A) flow from, and directly support, social media tactics
(B) adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
(C) adhere to the CCAF framework: context, challenge, activity, feedback
(D) be finalized early, so marketing goals can be designed around them
(E) be independent of competing marketing and organizational goals
With techniques like lead generation and social selling, as well as valuable points of touch between brands and customers, social media has produced measurable results. Brands are becoming more mindful of the importance of engaging in social media campaigns as the digital age progresses. Social networking platforms are no longer a separate media network devoted exclusively to contact and promotion.