Social media tactics tend to fall into 3 categories:

Hootsuite Social Marketing Certification Exam Answers 2020

(A) Paid, Owned, Earned

(B) Aimed, Taught, Bought

(C) Earned, Borrowed, Acquired

(D) Earned, Influenced, Purchased



Making an operational and management plan for social media. a noun A strategy is a course of action for achieving a long-term or overall goal. It will be backed up by a tactical plan that outlines how the strategy will be applied, as well as the platforms, resources, and budgets required to do so.


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