The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

(A) the value your customers are providing to you

(B) the value you want to be adding

(C) the number of followers you gain per quarter

(D) the amount you spent acquiring them

(E) the maximum revenue you can extract from customers in exchange

The analysis and evaluation of a program/scheme with the active participation of citizens, linking official documents with actual ground realities, is known as a social audit. As a result, social audits look at and evaluate the social effect of various programmes and policies. A social media strategy is a list of what you want to do with social media and what you expect to obtain.