The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.

Hootsuite Social Marketing Certification Exam Answers 2020

(A) negative SEO benefits

(B) integration with print and TV campaigns

(C) finely tuned targeting capabilities

(D) collaborative relationships


The process of implementing clickable advertisements to reach target audiences is known as social advertising. Social media campaigns are used by businesses to raise brand awareness, generate leads, and/or increase sales revenue. When it comes to driving interaction and conversions, social advertising is especially successful. Brand visibility, revenue, and brand supporters can all be increased by social media ads. Businesses should identify their target group and construct customer personas to craft specific messages and start conversations with them.



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