What is a keyword bid?

Microsoft Advertising Certified Professional Exam Answers 2021

(A) Specifies the number of times your ad is displayed in a given month.

(B) Specifies the maximum price you are willing to pay each time someone clicks your ad.

(C) Specifies how closely a search query must match your keyword.

(D) Specifies what price you must pay for your keywords in order to reach position one.

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