When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

(A) getting more followers on their social channels

(B) differentiating themselves as a dedicated performer within the organization

(C) portraying the organization as a great place to work benefiting from brand rub

(D) supporting the organization’s business interests

(E) displaying the degree of their brand affinity

Employee advocacy is, at the most basic level, the promotion of a company by its employees. An employee advocate is someone who, through digital media or offline platforms, generates positive attention and raises visibility for a company. Recommends a friend or family member to use a company’s goods or services. When a job seeker sees the advertisement, it ensures that the business is one they want to work with. Employees are encouraged to tweet about their workplace community.