When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:

Hootsuite Social Marketing Certification Exam Answers 2020

(A) popular snippets from popular videos, and recognizable songs creative commons licensing and URL parameters

(B) high quality thumbnails, well written titles and descriptions, and relevant metatags

(C) all the options available to you under Monetization settings URL parameters, video cards, and clickable overlays


The process of producing topic ideas that appeal to your customer segment, creating written or visual content around those ideas, and making that knowledge available to your audience in the form of a blog, video, infographic, or other format is known as content creation. It’s poor content if it doesn’t help you meet your business goals.


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