When drafting your social media posts, always aim to end them with a clear:

Hootsuite Social Marketing Certification Exam Answers 2020

(A) buy now button

(B) call for attention

(C) outline of a product or service

(D) cry for attention

(E) call-to-action



When it comes to social media sharing, the way you write your posts is important to connecting with your followers. The larger the scope of a message, the more engagement it receives. The more people who see your post, the more comments, shares, and likes you’ll get! As a result, you’ll want to spend some time crafting smart, imaginative copy that engages users.


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