(A) Twitter Demographic Analytics; Facebook Geo-Targets
(B) Snapchat Biographies; Twitter Lists
(C) Facebook’s Audience Insights; Twitter Analytics
(D) Instagram Stories; LinkedIn Demographics
(E) Instagram Market Insights; Twitter People Metrics
(F) Instagram Post-Locator; Facebook People Manager
At any point of the purchase process, social media plays a critical role in content marketing performance and profitability, helping content marketers to create brand image, motivate customers, and ultimately improve return. Not only is social a fantastic way to meet new consumers before they go on the search, but it’s also a great place to create and nurture relationships with current buyers through the material they enjoy.