When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

(A) Twitter Demographic Analytics; Facebook Geo-Targets

(B) Snapchat Biographies; Twitter Lists

(C) Facebook’s Audience Insights; Twitter Analytics

(D) Instagram Stories; LinkedIn Demographics

(E) Instagram Market Insights; Twitter People Metrics

(F) Instagram Post-Locator; Facebook People Manager

At any point of the purchase process, social media plays a critical role in content marketing performance and profitability, helping content marketers to create brand image, motivate customers, and ultimately improve return. Not only is social a fantastic way to meet new consumers before they go on the search, but it’s also a great place to create and nurture relationships with current buyers through the material they enjoy.