When plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn’t exceed _______________ of your overall content mix.

Hootsuite Social Marketing Certification Exam Answers 2020

(A) Roughly half your content

(B) None

(C) Roughly 2/3rds

(D) Roughly 1/3rd


A content mix is a technique for determining which types of blog posts to write in order to provide value to your audience while also inspiring Google to trust you. The process of translating business objectives and priorities into a plan that uses content as a primary means of achieving those goals is known as content strategy.


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