When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

(A) % decrease in cost per click and cost per impression

(B) social reach, which is a measure of the volume of content being shared to all different social networks

(C) website traffic resulting from employee shares, which can be measured through the use of UTM links

(D) new employee recruitment and sales leads generated

(E) advocate engagement, which is measured by weekly and monthly active participants

Employee involvement is, at the most basic level, the promotion of a company by its employees. An employee advocate is someone who, through digital media or offline platforms, generates positive attention and raises visibility for a company. Recommends a friend or family member to use a company’s goods or services.