When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

(A) Their sum total of followers, friends etc.

(B) Someone whose remuneration requirements are within the allotted budget in your social media strategy

(C) Someone who has expressed distaste for your competitors

(D) Someone who can contribute their trusted insight to your community

Simply put, an influencer is someone who has control over other people’s purchasing decisions. To put it another way, it’s someone who has power, authority, or trust over a group of people. An influencer is a person who, in marketing terms, induces others to make particular consumer decisions.