When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

Hootsuite Social Marketing Certification Exam Answers 2020

(A) Their sum total of followers, friends etc.

(B) Someone whose remuneration requirements are within the allotted budget in your social media strategy

(C) Someone who has expressed distaste for your competitors

(D) Someone who can contribute their trusted insight to your community




A society is a social unit (a set of living things) that shares certain characteristics such as norms, faith, beliefs, traditions, or identity. Via communication channels, communities may share a sense of place in a given geographical area (e.g., a region, village, town, or neighbourhood) or in virtual space.

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