When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

(A) community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support

(B) it’s an indication that your community building efforts were not as robust as they could have been

(C) you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision

(D) it should be viewed as a qualified sales lead and funnelled immediately to the sales team

 

 

Consumers have more options than ever before in terms of what they choose to interact with. They have the ability to completely neglect brands on social media feeds and block advertising that they don’t want to see, which is why building a community around your brand is critical for growing your audience, generating leads, and expanding your business.

 

Simran

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