(A) Social Media Audit
(B) Budget, Tactics, and Tools
(C) Social Media Goals and Objectives
(D) Crisis Management Plan
(E) Prospecting Strategy for Sales Leads
A social media plan is a list of what you want to achieve with social media and what you expect to obtain. It directs your acts and informs you whether or not you’re successful. Your strategy would be more successful if it is more general. Keep it short and sweet. Your social media priorities should be in step with your overall marketing targets. This makes it easy to explain the worth of your job and obtain an order.