(A) list of content-specific goals and objectives
(B) target audience identified by platform
(C) Brand Voice and Persona
(D) Specifications for Profile Optimization
(E) plans for the distribution of your content
(F) research and analysis of current content reception and strategy
A Social Media Audit, Social Media Goals and Objectives, and the Budget, Strategy, and Tools needed to achieve them are the first, fundamental components of a social media strategy. Scope, method of developing and reviewing documents, permissions, social media regulation, and education and training are the five components of social media governance.