(A) Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4.
(B) So that you can get your budget requests in early so that your requests are prioritized over other teams.
(C) Because social managers are often overwhelmed with tactics and campaigns at the end of the year.
(D) Vacations around Thanksgiving and Christmas often make it difficult to get the data needed in time for final budget submissions.
(E) To make the most persuasive and data-driven case possible for influencing how much will be awarded.
To make the most effective and data-driven statement possible for influencing how much will be awarded, social media managers should begin the budgeting process for their social marketing campaign long before final budget numbers are set. A list of content-specific goals and priorities, as well as Specifications for Profile Optimization, are two less important components of a Social Media Content Strategy.