(A) To prevent all of your content data from being stored in the same place.
(B) To allow for more accurate social media budgeting projections.
(C) To more easily track the ROI of your social media content program.
(D) To make keeping track of ad spend and budgeting easier and more efficient.
(E) To more easily identify the tools and vendors that will need to be engaged.
(F) To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.
A content marketing calendar is a tool that will assist you in planning and executing your content marketing campaign in a timely and effective manner. It’s a content calendar that shows you how the content will be organised over a set period of time.