With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

Hootsuite Social Marketing Certification Exam Answers 2020

(A) To prevent all of your content data from being stored in the same place.

(B) To allow for more accurate social media budgeting projections.

(C) To more easily track the ROI of your social media content program.

(D) To make keeping track of ad spend and budgeting easier and more efficient.

(E) To more easily identify the tools and vendors that will need to be engaged.

(F) To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.


A content marketing calendar is a tool that will help you in organising your content marketing campaign in a timely and effective manner. It’s a content calendar that shows you how the content will be organised over a set period of time. A content calendar (also known as a “editorial calendar”) is a written schedule of when and where new content will be released. Upcoming bits, status reports, planned promotional activity, collaborations, and updates to existing content are usually included in content calendars.



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