(A) Use the IGBoost feature to put paid advertising spend behind the IGTV video.
(B) Send the video via Direct Message to all your followers.
(C) Use relevant keywords in ALL caps in the IGTV video description.
(D) Enable automatic publishing of a 60-second preview of the video in your feed.
According to Instagram’s announcement, IGTV channels are necessary for safe TV channels, with the exception that on IGTV, the producers are the channels. When you follow a creator (or account) on IGTV, their IGTV channel will show for you to watch, but you can also search other channels, like famous ones and those that Instagram publishes depending on your needs.