You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers? (Type 1)

Hootsuite Social Marketing Certification Exam Answers 2020

(A) Send the video via Direct Message to all your followers

(B) Use the IGBoost feature to put paid advertising spend behind the IGTV video

(C) Use relevant keywords in ALL caps in the IGTV video description

(D) Share the video as a Story


Creators may upload high-quality, long-form, vertical videos to Instagram TV, also known as IGTV. Instagram users may use IGTV to build channels and upload videos that are between 15 seconds and 10 minutes long. Instagram revealed on Wednesday that it would begin running advertisements in longform IGTV images, enabling creators to monetize their work. According to Bloomberg, Instagram will share 55 percent of ad sales with makers, which is the same as YouTube’s ad revenue-sharing model.


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