You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

Hootsuite Social Marketing Certification Exam Answers 2020

(A) Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.

(B) Experiment with 3rd Party Software Tools.

(C) Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.

(D) Boost 5 Facebook Posts about the hotel that are already performing well organically.

(E) Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.



Social media managers control their company’s brand promotions, company statistics, and marketing strategies through multiple social media platforms. In larger organisations, social media managers may report to a social media director or the head of content or brand. Working hours for social media administrators are comparable to those of the advertisement and marketing industry (i.e. between 35 and 40 hours per week). However, you can need to work outside of regular working hours if deadlines are approaching or if you need to attend meetings.


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