Hootsuite Social Marketing Certification Exam Answers 2020

  1. You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers? (Type 1)
  2. If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?
  3. Which of the following would best be used to make your Instagram Story more discoverable?
  4. A benefit of using Google Ads Experience is the ___________ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options.
  5. Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.
  6. Once you’ve onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins are a good rhythm.
  7. Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?
  8. When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.
  9. When editing a photo in the Instagram app, which filter would you use to darken the edges of the photo so the viewer’s eye is drawn to the centre?
  10. When composing photos to share on your social channels, a best practice is to balance the elements of your photo along 3 sections. This is described as:
  11. A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.
  12. When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.
  13. Which of the following IS a component of a social media strategy?
  14. Since a business cannot follow their Facebook followers directly, it’s important to build a community and demonstrate customer care by _______________.
  15. If you’re running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be the best tool to use.
  16. Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice.
  17. When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:
  18. You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)
  19. Instagram lets you post photos as portrait, landscape, or square. Why is it a good idea to take your photos in the format/orientation you intend to post them in?
  20. A good first step to connecting with influencers is to:
  21. Let’s say you want to create an Instagram ad, and want a high degree of control over budget, targeting, and creative. Which is the best method/tool to use?
  22. Identify the order of the elements below that most accurately reflects their relationship to each other.
  23. The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.
  24. A social media policy is intended to:
  25. Branded hashtags work best on the following platforms:
  26. When taking photos using your phone, why is it important to tap the subject of the photo on the screen before taking the picture?
  27. A best practice for optimizing your video content for Facebook engagement is to:
  28. If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
  29. Which of these is NOT a best practice for sharing content on social media?
  30. If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.
  31. You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.
  32. If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:
  33. Which of these is NOT a best practice for increasing engagement on Pinterest?
  34. When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.
  35. Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
  36. Public Twitter Lists are best used to follow:
  37. If you’re new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?
  38. LinkedIn offers a type of paid advertising where a post is promoted in your target audience’s HomeFeed, but is NOT published on your LinkedIn Homepage.
  39. When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.
  40. _______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.
  41. A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________.
  42. _______________would involve serving messages and content organically through your organization’s official social channels.
  43. On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?
  44. With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?
  45. Which of the following is NOT a reason an organization would use the Instagram Stories feature?
  46. What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume?
  47. Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content?
  48. When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.
  49. ________________ increase the efficiency and effectiveness of social marketing tactics. Examples include Upcontent, Right Relevance, BuzzSumo and Hootsuite.
  50. _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.
  51. The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
  52. Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.
  53. When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
  54. When dealing with negative sentiment, you should:
  55. Which two of the following are not key components of a Social Media Content Strategy (PICK TWO):
  56. Brand advocates are:
  57. Under Facebook’s Page settings, you can control whether the public can:
  58. On Instagram, a great way to track key influencers and brand advocates to ensure you’re engaging with their content is to:
  59. When editing photos within the Instagram app, which filter would best be used to intensify the colours of an image?
  60. What is a unique feature of an Instagram Business account versus a Personal Account?
  61. A social media audit would typically NOT include:
  62. On Instagram, what are Highlights?
  63. In Instagram Stories, you can add up to 10 text hashtags, to support discoverability. What are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? (PICK TWO)
  64. When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?
  65. Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________.
  66. When drafting your social media posts, always aim to end them with a clear:
  67. When plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn’t exceed _______________ of your overall content mix.
  68. A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:
  69. When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?
  70. Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.
  71. The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”
  72. When it comes to creating video for your social channels, which of the following is NOT a best practice?
  73. Why should Social Media managers begin the budgeting process for their social marketing program well before final budget numbers are settled?
  74. A key part of running a business blog is ensuring its content is easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.
  75. Which of these is NOT a best practice for increasing engagement on LinkedIn posts?
  76. Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _________ than other networks. This makes ___________ a great place to post the same piece of content multiple times and recycle evergreen content.
  77. If you’re editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use?
  78. Tools like Hootsuite Amplify can make running an employee advocacy program easier by allowing you to ______________.
  79. One benefit to having an employee advocacy program is that social network algorithms generally ____________.
  80. Identifying and defining _______________for the calendar year is essential when planning your social media activity.
  81. What are the length restrictions when posting video content to the main feed of your Instagram account?
  82. LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users’ LinkedIn inboxes, where it appears alongside other direct messages. This ad type is called:
  83. You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company.
  84. Social media tactics tend to fall into 3 categories:
  85. An example of an “earned” social media tactic:
  86. If you’re using paid advertisements on Twitter, and want more people to see your tweets, what’s the best campaign type to use:
  87. In order to cement positive relationships with your brand advocates on Twitter, you should:
  88. Community building on LinkedIn by organizations with LinkedIn Pages can be grouped into three main categories:
  89. To grow your community on Twitter, it is suggested that you should:
  90. A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.
  91. Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you’ll need to create your ad in _____________.
  92. Social media objectives should:
  93. The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.
  94. ______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it.
  95. Which of the following statements describes a best practice regarding your Facebook page profile picture?
  96. The Facebook page moderation feature:
  97. Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.
  98. Scope, Process for Creating and Updating Documentation, Approvals + Operational Considerations, Social Media Policy, and Education and Training are the 5 constituent parts of what?
  99. Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?
  100. Your Social Media Content Strategy should flow naturally from your _________________________.
  101. Private Twitter Lists are a great way to _________.
  102. To take full advantage of your Twitter Media Gallery, ensure that you’ve uploaded a minimum of:
  103. On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.
  104. When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.
  105. Before launching a paid social advertising campaign it’s best to have:
  106. Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram’s segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply:
  107. You are taking photos for Instagram, using your phone’s camera, and lighting conditions are not optimal (too bright or too dark). What is the best way to compensate for this, before taking your photo?
  108. When taking photos for your social channels (e.g., Instagram) you can add depth, by using roads, buildings, or bridges to create a pathway that leads the viewer’s eye to a single spot. This is best described as:
  109. If you are creating an Instagram Story, with the purpose of gathering audience insights, which would be the best feature to use?
  110. When it comes to building community, which of the following is not a form of engagement?:
  111. Partnerships with complementary business whose audience shares values with yours are:
  112. When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:
  113. Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________.
  114. Which of these is NOT a part of a Social Media Strategy?
  115. When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.
  116. You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?
  117. To place a video ad over YouTube videos, which option would you choose?
  118. Instagram allows you to include clickable links in the following area(s):
  119. To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________.
  120. When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.
  121. When running a paid ad on Facebook, which of the following is NOT a placement option.
  122. When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
  123. Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
  124. Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?
  125. Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.